Online retailer Littlewoods.com is enhancing its printed customer magazine with the inclusion of augmented reality content.
Working with augmented reality specialists Aurasma, the retailer has developed its first interactive editorial for the April edition of New Things, the brand’s bi-monthly magazine.
When an Aurasma-enabled iPhone, iPad or Android device is pointed at an image of Laurence Llewelyn-Bowen, the app enables customers to view a behind-the-scenes video of the designer introducing his new range of homewares.
Owner of Littlewoods.com, Shop Direct Group, now plans to to introduce augmented reality content across its brand portfolio, which also includes Very.co.uk and isme.com.
Group retail director at Shop Direct Group, Gareth Jones, said: “Developing our augmented reality offering in conjunction with Aurasma is the next step for us in adding further value to our customers’ shopping experiences. Bringing our printed publications to life with exclusive and interactive video content will help us to drive further cross-platform engagement with our brands and to increase traffic and conversion.”
Managing director at Aurasma, Martina King, added: “Littlewoods.com has used Aurasma to bring images of Laurence Llewelyn-Bowen from printed page to augmented life – it’s a fabulously creative application and we look forward to seeing how the team and the other Shop Direct Group brands use Aurasma to reach their customers in the future.”