Top Summer Tips for Visitor Attractions!

With summer coming up, visitor attractions are going to be extremely busy. Schools are out, students have graduated and families will be taking a well deserved break. But with all this chaos, how can you keep your customers happy at this busy time of the year?

Check out Merlinsoft’s top tips for summer!

Visitor Data
Being able to capture your customers’ data when they visit is an integral part of keeping customers happy. It will not only help your business to grow but having the ability to analyse areas where more attention is needed makes it easier. It is necessary to keep in contact with your customers, especially existing customers. You can recover email addresses so that you can send in offers, promotions, upcoming events and much more. Keeping in regular contact with your customers is important and can help to increase numbers. Being able to gather data from your tickets and memberships means you can create happy customers and improve your business.

Online
Nowadays, people prefer to book online. They like to be able to order in advance so as to not have to wait in long queues. If you are able to give your customers this option it means that again, your customers are happier and it also means that you are increasing your secondary spend. More money can then be pumped around your attraction for the well being of your customers. Online gives more options to your customers, and that’s giving them what they want. Options. You are able to retrieve data from this as well, and see how your online sales match up to your in-house ones. Give your customers an incentive to book online, it may be that it is 10% cheaper, or they receive an extra feature within the attraction.

Mobile
Being able to queue bust is an important factor when it comes to visitor attractions. You want to make sure your customers are not always waiting in lines to get in and out. Having mobile options will help this. Being able to use tablets and phones to scan and redeem tickets means cutting down time. Customers are more than happy to use their mobile phones for tickets or print off their e-tickets which are sent to them directly when they book online. This saves time on printing and makes it easier to separate queues and cut down. Using tablets means that your employees can walk around helping your customers when they arrive and being able to use the system at the same time. It’s convenient.

Marketing
Marketing is an essential part in making sure your customers are returning time and time again. It can be done in several ways, but being subtle about it can be difficult. You don’t want to be hounding your customers so that they get annoyed. Having the options to be able to promote events on the bottom of receipts, on the back of tickets and an extra parts in emails. This is something they may not think they see consciously but in reality it is there when they think about events and dates. It also acts as a reminder and helps to cut down marketing emails everyday, and many people choose to opt out of this option.

Kiosks
Kiosks provide a quick and easy way for customers to buy tickets without the need for queueing too long. Visitors are able to purchase their own tickets without the need of a member of staff, which is very useful at busy periods. Not only this, but it comes with fully integrated ticket printing facilities and a chip and pin for instant payments. Having this option, provides more staff to be in other busy areas and offers ease of convenience to your customers when they like to pay on the day.

 
Merlinsoft Ltd are able to help you provide all of the above to your customers and more. Merlin is constantly evolving and provides an integrated solution for online ticketing and venue management. Call us for more information on 01226 294413 or email sales@merlinsoft.co.uk

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