Clothing and Footwear

For consumers, indulging in a little retail therapy has never been a better time. The amount of choice available in the UK's clothing and footwear mass market is larger than ever. Independent retailers, Boutique shops and Department Stores are not just prominent features of the local high street but also easily accessible after closing hours in our homes using the internet.

The fashion and footwear retail sector has expanded into a 24/7 industry with online fashion and footwear sales thriving as customer needs and wants are ever present. By adding the Merlin^® e-Mall module you can give your customers access to your stock 7-days per week, whether you are open or not! This means that all orders from your Web Site can be captured and payments processed automatically. All you have to do is to print out the Despatch Note and Invoice, select the appropriate items, pack them in suitable packaging and send them to the customer. Nothing could be easier and you are safe and secure in the knowledge that the payment has already been authorised for you.

The modern day shopper is a savvy one that wants affordable style quickly, and both large and small retailers must cope with increasing customer demand. Merlin^® has been specifically designed to help the clothing and footwear retailer by providing a product that will provide all that's needed to excel in retail, maximise sales and ensure the customer is always delighted!

Merlin^® has an integrated sizing matrix for any selected item to be sold. This matrix allows for selection by Style, Colour, Size and Sub-size so you can always find the correct garment for the customer before and even during the point of sale. This option can maximise sales and help improve customer service.

All items of clothing or footwear are allocated unique bar-codes for ease of use and can be easily identified at the till point.

By using its own integrated module Merlin^® ensures that clothing items can be sold alongside standard retail items with full sales analysis of all items irrespective of type, including the actual profit achieved by each item. Merlin^® also allows the user to create automatic re-ordering information based upon styles, colours and sizes required. These orders can be e-mailed directly to suppliers for automatic stock replenishment when required.

Merlin^® even takes into consideration when items are reduced during sale periods or on promotion. The system can hold a variety of special promotions which is controlled by product, category, date and time and can be changed when needed to suit your business.

Key points to consider:

Uses touch screen terminals with simple graphics for ease of use.
Allows for the mixing of all types of stock lines as required whether they are 'clothing' items or other general goods.
Tracks all sales for management information and re-ordering by any combination or selection criteria i.e. only order appropriate styles, colours or sizes.
Integrates fully into the total retail operation.
Handles every operation from the Warehouse (Cash & Carry operations) to the Web (e-Commerce) including all stages in between.
The system also has its own integrated accounting system which means you do not need any other external or 3rd party software.
By using Merlin's fully integrated system there are NO double entry or database transfer routines to create errors in input.