Sales Insight &
Performance Management Tools


Business intelligence & insight
We first started development on our system over 20 years ago, when computing was just starting to become affordable. We knew then the power of business intelligence, which is why we built in-depth reporting into the centre of everything Merlin does.


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All in One Business Management System

All in One Business Management System

  • Drilldown reports by date, time, agent, product & categories
  • Use categories, subcategories and departments to compare similar ranges
  • Review discounts & returns by agent and day
  • Automatically compile Gift Aid reports for HMRC submission
  • Compare Online & Box-Office sales side by side
  • Produce nominal ledger accounts from within Merlin
  • Quickly highlight best & worst performing products
  • Print reports or export data in an array of formats
  • Review visitor spend by tracking purchases made by members

Every action, purchase, product, sale and customer is recorded within the Merlin system, which grants operational staff the resources to manage and reflect upon performance effectively, easily comparing past and present performance across multiple business areas simultaneously.

Image showing Merlin EPOS
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Portsmouth City Council

As with many councils across the UK, Portsmouth City Council assumes responsibility for operating and maintaining a number of museums around it's centre. These are the D-Day Museum, Charles Dickens' Birthplace, Cumberland House, South-Sea Castle and Portsmouth City Museum. In order to improve control, reporting and efficiency across these sites, the council sought to implement a multi-site EPOS solution in 2015.

Once we had integrated with their existing IT infrastructure, we set to work to implement a system which would allow relevant heads to oversee the performance of the existing sites. To do this, we introduced a network of touch-screen EPOS terminals, and setup a consistent polling service, that enabled transaction records to be centralised.

The reports available through Merlin Back Office allow Portsmouths' retail managers to review the best and worst performing stocks within a gift shop; review and forecast admission sales performance over any date range; identify upselling trends and performance between front of house cashiers; quickly highlight the most profitable products for retail optimising; and even calculate average visitor spend.

Having all sites connected has offered numerous benefits for the council. Standardised reports allow for like-for-like comparisons between sites, while shared transactions between locations makes this a completely scalable solution, currently being used to sell tickets at 2 additional locations, with more planned in future.

The D Day Story a Merlinsoft Customer

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