" Average spend per transaction has increased by 24% and the data captured from Gift Aid has been instrumental in our marketing campaigns and helped to increase visitor numbers by 26% since installation. "
Merlin Venue is tailored to meet the many varied needs of the modern visitor attraction. Adding on- and off-line ticketing, barrier control, CRM connectivity and other functions to the powerful features already embedded within Merlin, Venue provides a complete admissions and retail management solution. Merlin offers a complete solution - from initial consultations right through to delivery, installation and training. All the logistics, cabling, data conversion, hardware and software setup is taken care of, with all systems arriving at the point of installation fully pre-loaded with all your data and ready for action from day one. Running a visitor attraction is a busy and often stressful occupation; let Merlin Software ease some of that stress by taking care of the whole process.
Merlin are the first to offer the facility to print directly onto wristbands which can be loaded or preloaded with a cash value; excellent for school trips and days out. Funds can be loaded onto a wristband at the point of entry, meaning that purchases can be made throughout the venue simply by scanning the barcode.
Merlin Online ticketing is fully hosted and designed to mimic your own branding ensuring your customers experience continues while buying tickets. Tickets, memberships and season passes can all be sold online.
Offer your customers the opportunity to show their loyalty to your attraction. Ensure they return time and time again with a membership sold online or at the point of sale. Offer discounts and incentives to ensure you both make the most out of your time together.
If you have a venue that needs to keep a close eye on numbers, chose one of our integrated barriers or turnstiles, fully Merlin 8 compatible. To find out more on Access control see our Access Control Page
Rather than attempt to reinvent the wheel, Merlin Software links directly to a great number of external CRM systems, leaving the creation of them to those companies who specialise in that area. Following extensive research into the visitor attraction arena, it became clear that a large part of ensuring profitability is based upon marketing: getting people through the doors of the attraction and, having done so, ensuring that everything is done to encourage them to visit again.
Merlin offers a complete solution - from initial consultations right through to delivery, installation and training. All the logistics, cabling, data conversion, hardware and software setup is taken care of, with all systems arriving at the point of installation fully pre-loaded with all your data and ready for action from day one. Running a visitor attraction is a busy and often stressful occupation; let Merlin Software ease some of that stress by taking care of the whole process.
For charitable attractions, the Merlin solution offers the additional benefit of automatic Gift Aid claim processing. Complying with new 2013 legislations, Merlin allows claims to be done directly through the HMRC Charities Online portal, requiring the minimum of user effort and input whilst ensuring that claims are processed in the shortest possible time. All entrants are tracked and logged automatically onto the system, then, after a user-specified period of time, the claim is sent off to HMRC online. This not only enables faster payments for Gift Aid claimants, but also cuts carbon emissions; saving the planet and making more money.
No online ticketing system would be complete without a box office to redeem and validate ticket purchases. With Merlin Software, pre-purchased tickets can be scanned in access granted, or new tickets can be purchased and printed out at the point of sale; with the facility to offer souvenir tickets, print marketing information directly onto the reverse of ticket media (including advertisements) and provide access to the attraction via a range of colourful and waterproof wristbands, Merlin is the total attractions solution.