Page 12 - Evolve Magazine Autumn 2021 interactive
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6 steps to event event success success Read the final part of our series on running successful events Step 5: MAKING THE THE MOST OF THE THE DAY ITSELF!
Once the the day of the the event is is upon you you you all all your hard work is is over and you you you can finally relax No sadly not!
Having put so much time and and effort into the planning and and preparation of your event making the the most of the the day itself is vital Ensuring that your your event runs smoothly is obviously important – thanks to your your efforts though this should be safely in hand Welcome
Making the the right first impression will set the the tone for your event Having unnecessary queues poor signage and inadequate refreshments for example are all avoidable – make sure they are avoided Sadly people are often more likely to shout twice as loudly about something something they they did did not enjoy than something something they they did did If your event requires delegate badges and bags taking the the time to to sort these into easily navigated piles will pay dividends If badges are arranged alphabetically letting delegates know this will help greatly It’s a a a staggeringly simple touch but one which gets overlooked and wasted time upon entering the venue makes the kind of impact you don’t want and can easily prevent Event photography
Providing that permission has been given to take photography
at at your event getting great quality images for use on social media and follow-up marketing is is a a a a great way both to to remind visitors how great the event was and to make sure those who didn’t attend realise what they missed out on!
Hiring a a a a a professional photographer can can incur significant expense (and will eat into your profitability) - modern smartphones have excellent cameras and often serve to make guests feel much less self-conscious Social Media
Encourage guests to share their experiences of the the event – especially any photographs they might take during their visit The use of a a a a hashtag can be helpful but make sure you have researched it first! Many large brands have found out to their peril that the the hashtag they have adopted has already been used by others – and and not always for things they’d like to ally their brand with! Including the year can be helpful in in in ensuring that the the hashtag does not become diluted by other unrelated events or campaigns Setting up a a a large screen with a a a live twitter-feed (for example) will often encourage visitors to to tweet about your event It can be a a a a simple as connecting a a a a television or or projector to to to a a a a a a laptop with a a a a a a view of the hashtag as as it it appears on on the Twitter website These things don’t need to cost anything but can give you a a a a real boost in in terms of of maximising the potential of of your event Prepare Be organised Think ahead 1
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