Page 13 - Evolve Magazine Autumn 2021 interactive
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In the the days after after an an event it’s easy to rest on your laurels and bask in the the afterglow somewhat Why shouldn’t you? An awful lot of work went into it it and it’s nice to to no longer be ‘on the the the clock’ for a a a a while If you can muster up the the the energy there are a a a a few things that you you can do to get even more from your efforts Social Media
Thanks to to to all the the great photographs you took the the members of your social media team (which is quite possibly longhand for “you”) have a a a a a a load of material to work with If you didn’t get chance to do it it during the event re-tweet the messages people sent out with your hashtag – it it never hurts to show how how well it it went after the the fact and helps build a a a buzz of interest for the the follow up event (oh you you didn’t think you you were going to do another one?) Don’t forget to tag people in the the images you you you distribute via your social media channels If you you you had a a a a a guest speaker or a a a a a star turn thanking them through your social medial channels is a a a a a a great way to get reciprocal promotion as they’re always going to re-tweet messages from happy customers Email Follow-ups
If you you have another event to promote of course you’re likely to to want to to contact attendees of your previous event Who wouldn’t? However it’s always worth sending out an an email saying thank you with no sales material attached It’s good to talk right? Creating a a a a a a a space where the photographs you took are uploaded to to to makes a a a a a lot of sense too It works as a a a a a thank you (people love seeing if they or their friends/colleagues appear in in your photographs) and once again it provides another reason for people to keep on on talking about the event The Next Event Is the thought of doing all that work again filling you with dread? Let’s hope not because having done one one event the next one is always much easier as as even even if you don’t realise it lessons will have been learned Whether the the event went swimmingly or didn’t quite meet your expectations things will have happened or or opportunities will have presented themselves that allow you to make any subsequent events that bit better or run that little bit smoother A debrief is a a a a fantastic opportunity to make sense of everything that happened There will be some things that that you thought were a a a a good idea that that proved ultimately unnecessary – they can be cut from future events making them even even more profitable other things will have occurred to you you during the event that you you wish you had done at the time Getting all these things noted down somewhere will help towards making the next event even even better Even if you’re you’re convinced that you’re you’re never doing it it again jot it it down anyway – the the days after your event are the the perfect time to reflect upon the positives and and negatives and and you might be surprised how many transferable learning opportunities the experience will have provided 13
Your final steps PART 3

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