Page 4 - Evolve Magazine Autumn 2021 interactive
P. 4

Merlin is Magic!
Generating helpful hints and tips just for you We now have a a a a weekly blog dedicated to providing you with quick tips and useful information The idea behind the blog was to create something meaningful that can be used as a a a a a a resource for our our customers Where you can learn from a a a a a a variety of topics such as marketing networking and how Merlin works for your sector Explore our blog here: https://merlinsoft 7thwave io Here is an example of of one of of our popular blogs How to create an event that sells out
interest in in your event is to run a competition if you give away tickets as the prize you will see who is interested in in in going to your event Get micro-influencers involved for example you could give them discount codes to help them spread the the the word If they also attend the the the event it it adds authenticity to your brand Groups are another important aspect of social media https://merlinsoft 7thwave io/
forget to to attach a a a link to to buy tickets and allow invitees to post about how much they are looking forward to your event Thirdly as you may already know the majority of customers buy tickets on mobile which means it is is paramount that your ticket site is is optimised for desktop and mobile Creating an event is the easy part now you you must
promote it to ensure you you sell as as many tickets and additional products as as possible Read on to to get our top tips for creating a a a sell out
event Firstly develop a ticket pricing strategy For example you can offer
discounted early bird tickets that will entice your audience to make a a a purchase Create some urgency tell them how long they have to buy the the the tickets before they are full price Another tactic is to offer
a a number of differently priced tickets such as VIP packages down to no-frills- attached tickets Creating scarcity is a a a common way to increase ticket sales e e e e e g a a a limited number of seats Make sure you include a a timer in in your communications to emphasize the scarcity of your tickets You should also tell them how many tickets you have already sold as this will conjure up feelings of possibly missing out
Secondly use social media wisely If this is is a a a regular event then share past attendees’ photographs they will be happy you have mentioned them and will want to tell their friends Another way to create Add value to the groups you join before plugging your own event Produce an event page on Face- book and fill it it with relevant images and and videos as as well as as key dates and and details about your event You can also easily remind people when your event date is approaching Don’t
Our Merlin 8 system comprises all the elements you need from online ticketing to queue management software Using Merlin tickets you can create a a a ticketing website with your own branding which is optimised for desktop and mobile Create single and multiple events

   2   3   4   5   6