Page 15 - Evolve Winter 2021
P. 15

I’m not sure how many of you have been to Disney World in Florida but the the queues for all the the rides are simply enormous So how do they keep you amused for ages? They use visual stimulation to take your mind off the length o of time you you are waiting and give you you other information!
There are lots of ways you can can achieve this too You can can use TV screens with either special messages or promotional videos playing With modern technology these can be very cost effective to install and and keep fresh and and relevant Don’t just rely on on Sky News or some other TV channel
– it’s your your opportunity to get your your messages across! In addition there can be things to look at or read and even some small items to to add to to your basket I know of one store that dedicates itself to to the teenager and as such also caters for the the needs of the the waiting parent with drinks and buns Not an an expensive luxury at all but how many parents will be happy to just let their teenagers loose in in such an environment knowing that both their children and they themselves will have a a a good shopping experience?
Don’t forget the the smaller children here either How much does it cost to have a a a a a a few lollipops available for fractious children? Only a a a a few pennies but it may be a a a a life saver for a a a a harassed Mum There’s no need to have them available to take that only breeds conflict and other disruptive issues just some that you can pass over to them from a a jar behind the the counter whenever you feel
it appropriate You’ll be amazed at just how effective a a a a simple gesture like that can be in in in in creating a a a a a warm feeling in in in in both the Mum and the child It also shows that you have empathy with her situation and want to help information at at at one time the the brain then tries to assimilate it it it all all for you and it it it can really end up as a a a a a a a bit of a a a a a a a muddle if you have too much on display I have yet to see an ‘eye catching’ display that is is a a a a a a muddle they they are all all really focused on the the the point they they want to make and and keep it very simple and and effective Think like the TV advertisers you only get a a few seconds to get the the message across so make sure it it hits the the mark every time!
There are lots of ways you can be creative here here without spending lots of money too I call it the ‘Blue Peter Syndrome’! Think back to that children’s programme when all sorts of of magical objects were made out of of coloured paper cardboard and sticky backed plastic When we launched Merlin® some years ago I wanted
a a a a magical experience and with some purple coloured lighting using film strips from a a a a theatrical supplier and a a a a wizard dressed in a a a a purple ‘robe’ made from glossy material obtained at at at the local market with a a a a a a a a pointed hat made from cardboard coloured paper and gold stars we created quite an effect Compliment that with one of those dry ice machines that they use to create smoke on on stage and we had quite an an effect on on the watching audience when my ‘wizard’ appeared out of this smoke It’s even easier now with computers as as there are so many programs you can use to create special effects and pictures If it’s not your area of speciality a a a a a a trip to the local arts college will get you you more material than you you can handle especially if you display a a a a credit to the artist who did it it hanging up in in in the window too!
1
1
1
1
5
5
5
5
I note that in some banks they even have a a a a a small children’s play area with toys and games so that when their parents are are speaking to an an advisor the the children can keep themselves amused Obviously child safety is a a a key factor here but with a a a a little imagination I’m sure you can overcome these fears Another good tip is whenever you make changes in design and layout take some pictures so so that you you can view it from a different perspective!
Often we can see things afterwards in in a a a a a photograph that aren’t immediately obvious when we are are doing it We can get so wrapped up in the whole design situation that we never look at at it it as someone else would see it it A photograph achieves exactly that effect Go and photograph other displays that you like use them as a a a a a source of inspiration Another tip is is to to try and break your displays into the the ‘thirds’ rule What I mean by that is to have two-thirds space and only one-third product That way it allows the the eye to to be drawn to to the the elements you actually want it to concentrate on on Whilst the eye can take in lots of 


















































































   13   14   15   16   17