Should Museums Charge for Admission?

One of the most difficult challenges for museums is defining a charging structure that offers value for money, promotes long-term growth, meets fundraising objectives and encourages engagement from both local and tourist populations. We were lucky enough to catch a seminar given by DC research on their AIM commissioned study at the Museums & Heritage […]

Digital Strategies for Attractions in 2018

In 2016 the UK soared past Mexico and Germany to become the 6th most visited tourist destination on the planet. Competition has never been fiercer among thousands of historic sites and visitor centres across the country to tap into the growing market of domestic and international visitors. While national theme parks have always benefited from […]

Surfing the 6th Wave

Most of us will have been happy this past week to see rising pressure from Elon Musk and others to the UN to  ensure that we never make Terminator a reality by weaponising artificial intelligence. Personally, If Microsoft’s Twitter bot has had any impact I think we should keep it away from the internet too! […]

In the world of the bland, the one I.P. is king

Industry today is a far cry away from the days of Henry Ford’s famous quote “You can have any colour you like, as long as it’s black”. Consumerism has developed to the point where every niche is catered for, every permutation explored and every conceivable service delivered. Through the introduction of e-commerce, any product developed […]