Steps To Event Success: Promotion

Thanks to the work you’ve already done, you’re crystal clear on: – Who the event is for – Where to hold it – When to hold it – What date/time to hold it on Fantastic! People are going to flock to your event and it’ll be a roaring success. Let’s start thinking about the follow […]

Increasing secondary spend at your visitor attraction (Part 2)

2. Retail Merchandising: One area that is sadly neglected in many venues is the retail offering. I’m aware that you’re not all high street retailers but you do need to be aware of the opportunities available from good quality products and merchandising. Back to that comment of ‘captive audience’ where here it can be a […]

Increasing secondary spend at your visitor attraction

1. On-Line ticket sales: The real advantages of on-line tickets sales are two-fold: a) The visitor pays upfront and you have the money irrespective of whether they attend or not! b) Psychologically, as they have paid in advance, they still have the entry money in their pockets! If you link merchandise to ticket sales as […]