Merlinsoft Ltd’s ‘Merlin’ solution has been proclaimed the UK’s Best Visitor Attraction Admission Systems Supplier by Lux Life Magazine!
You followed all the steps and the event was a dream (thanks to a lot of a hard work and dedication!) – but what happens now?
The day of your event is finally here – how can you maximise it to ensure that all your hard work yields all the fruits you deserve?
Thanks to the work you’ve already done, you’re crystal clear on: – Who the event is for – Where to hold it – When to hold it – What date/time to hold it on Fantastic! People are going to flock to your event and it’ll be a roaring success. Let’s start thinking about the follow […]
You know what your event is: in addition to your “5 Ws” you also appreciate how market forces relate to event success. What next? Project management You don’t need to be part of a team working to put on a festival for thousands of people to need strong project management – if you’ve ever planned […]
It’s impossible to overstate the importance of organisation. This is true for the vast majority of endeavours, but it has particular significance when it comes to running a successful event. Armed with all the research you completed as a result of finding answers to “the 5 Ws” (see last week’s post for a refresher if […]
By failing to prepare you are preparing to fail – Benjamin Franklin I’ve seen the above quote attributed to many people but, as this is going out on the 4th of July, I’ll let Ben Franklin take credit for it. For what it’s worth, I always think of The Sphinx from the relatively poor 1999 […]
2. Retail Merchandising: One area that is sadly neglected in many venues is the retail offering. I’m aware that you’re not all high street retailers but you do need to be aware of the opportunities available from good quality products and merchandising. Back to that comment of ‘captive audience’ where here it can be a […]
1. On-Line ticket sales: The real advantages of on-line tickets sales are two-fold: a) The visitor pays upfront and you have the money irrespective of whether they attend or not! b) Psychologically, as they have paid in advance, they still have the entry money in their pockets! If you link merchandise to ticket sales as […]