There is a consistent thread that recurs throughout many people who host events up and down the country. Not the massive events with thousands of attendees and huge corporate sponsorship, the regular events that occur throughout the UK every single day of the working week (and sometimes, we hear it rumoured, even on weekends!) That thread is a tendency to under sell – not the venue or, horror abounds, the attendees, but the organisers themselves and the nature of the event.
Telling ourselves stories like “I do a few little events here and there but it’s nothing major” is a reflection of what Doctors Pauline R. Clance and Suzanne A. Imes (in their ground-breaking 1978 work, “The Impostor Phenomenon in High Achieving Women: Dynamics and Therapeutic Intervention“) referred to as ‘imposter phenomenon’ or, as we tend to term it more consistently these days, ‘imposter syndrome.’
Let me dispel the myth here and now: if you put on events, you are an events organiser. It doesn’t matter if you hold them every day, many times a day, or once a year, if you host an event, you’re an events organiser. If it helps you to take ownership of it, get a name badge made up, print business cards, add it to your CV, put it on your LinkedIn profile (and get endorsements and recommendations for it!)
Why is it important?
In a survey undertaken by Statista last year, data regarding UK event ticket sales from previous years was analysed to create growth projections that would see the sector increase by half its 2017 total by 2022 – from 3.2bn USD to 4.8bn USD (I’ve avoided Anglicising the data, but that 4.8bn USD equates to roughly 3.8bn GBP).
The most recent figures published by the Events Industry Council (EIC) suggests that business events alone supported 10.3m direct jobs globally and generated nearly £500tn (yes, that’s trillion!) of direct GDP.
Why is acknowledging your role in that an important thing to do? Because you are part of those amazing statistics. You have helped contribute to this growth and, as part of the network of others who hold events throughout the country – throughout the world! – not only does your voice and experience matter, you’re also not alone. It might feel like it, when you arrive an hour before your breakfast event to set up projectors, lay out name badges and arrange refreshments, but you’re not “just” setting up projectors, laying out name badges and arranging refreshments – you are facilitating, not only an exchange of business cards, but an exchange of knowledge; you are playing a vital role in the progression of commerce and you are central to the establishment and nourishment of a community.