Once the day of the event is upon you, all your hard work is over, and you can finally relax…
No, sadly not!
Having put so much time and effort into the planning and preparation of your event, making the most of the day itself is vital.
Ensuring that your event runs smoothly is obviously important – thanks to your efforts, though, this should be safely in hand.
Making the right first impression will set the tone for your event. Having unnecessary queues, poor signage and inadequate refreshments, for example, are all avoidable – make sure they are avoided. Sadly, people are often more likely to shout twice as loudly about something they did not enjoy than something they did. If you’re event requires delegate badges and bags, taking the time to sort these into easily navigated piles will pay dividends. If badges are arranged alphabetically, letting delegates know this will help greatly. It’s a staggeringly simple touch, but one which gets overlooked and wasted time upon entering the venue makes the kind of impact you don’t want and can easily prevent.
Providing that permission has been given to take photography at your event, getting great quality images for use on social media and follow-up marketing is a great way both to remind visitors how great the event was and to make sure those who didn’t attend realise what they missed out on! Hiring a professional photographer can incur significant expense (and will eat into your profitability) – modern smartphones have excellent cameras and often serve to make guests feel much less self-conscious.
Encourage guests to share their experiences of the event – especially any photographs they might take during their visit. The use of a hashtag can be helpful, but make sure you have researched it first! Many large brands have found out to their peril that the hashtag they have adopted has already been used by others – and not always for things they’d like to ally their brand with! Including the year can be helpful in ensuring that the hashtag does not become diluted by other unrelated events or campaigns.
Setting up a large screen with a live twitter-feed (for example) will often encourage visitors to tweet about your event. It can be a simple as connecting a television or projector to a laptop with a view of the hashtag as it appears on the Twitter website. These things don’t need to cost anything, but can give you a real boost in terms of maximising the potential of your event.