Increasing secondary spend at your visitor attraction (Part 2)

2. Retail Merchandising: One area that is sadly neglected in many venues is the retail offering. I’m aware that you’re not all high street retailers but you do need to be aware of the opportunities available from good quality products and merchandising. Back to that comment of ‘captive audience’ where here it can be a […]

Increasing secondary spend at your visitor attraction

1. On-Line ticket sales: The real advantages of on-line tickets sales are two-fold: a) The visitor pays upfront and you have the money irrespective of whether they attend or not! b) Psychologically, as they have paid in advance, they still have the entry money in their pockets! If you link merchandise to ticket sales as […]

Online ticketing and e-commerce in one package!

Merlin have been working hard to develop the ultimate in visitor attraction management and now with our added e-commerce and online ticketing module we have achieved this. Now you can sell ticket and products in the same transaction. Here at Merlin HQ we have been working tirelessly to create the ultimate tool for our visitor […]

Merlin partners up for new E-Ticketing solution

2010 has been a great year for Merlin, and we’re not finished yet. This year at the Leisure Industry Week (LIW) show, Merlin will be announcing their new partnership with TYGIT and Omega security systems, called Expert ticket.